Like it or loathe it Primark is becoming less of our throw away fashion store and more of our go-to for on-trend bargains. They recently invited press, bloggers and members of the fashion elite to Chiltern Street for their press day where they displayed their upcoming must have pieces.
There are some great stories running through the collection which I think will cater to a variety of styles. The whole theme is about dressing for adventure - its just up to you which route you decide to take. From Nordic tranquility to Slavic folkore, a transatlantic juxtaposition of retro classics, English heritage meets American collegic, a sports trend with a rebellious mod infiltration. Texture will be making a strong appearance again this Winter through the use of leather, tapestry, fur, cashmere, all worked into minimal shapes for a masculine aesthetic.
What do you think of the collection and this incredible shoot? Pretty damn good, right? Ive got my eye on rather a few pieces so I can't wait for them to start filtering into stores in August!
The Adventure Awaits..
Primark have been so surprising in the past year or so! The purples in that second-to-last photo are absolutely divine.
ReplyDeleteHaven't they just! That coat is on my wish list - I love it!! xx
DeleteWOW, that coat is the first on my list!! Had to look twice at the title!! Go primark!!
ReplyDeleteStrawberry Shortcakes | Style Blog
Its crazy isn't it! Certainly upped their game!
DeletePrimark is becoming bigger and bigger.....and yes, I do like it!
ReplyDeletewww.fashionistapetra.blogspot.com