Isabel Marant teams up with H&M

Wednesday, 12 June 2013

Its been all over Twitter, Instagram & Vogue, its the Isabel Marant/ H&M collaboration and from what I've seen and heard - its going to be awesome!

Margareta van den Bosch creative adviser for H&M said, "We are excited to have Isabel Marant as a guest designer at H&M," "The way she mixes different elements in her collections, creating a style that is effortless and urban, makes her very contemporary. She has a fantastic eye for ethnic detail and the rare ability to create something that people really want to wear. We are sure the H&M customers will be enthusiastic about this collection"
Having previously partnered up with luxury leading names such as Karl Largerfeld, Stella McCartney, Matthew Williamson and most recently Maison Martin Margiela, to name but a few, i think we can trust the Swedish chain to do a cracking job! Marant said yesterday that she is "flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour,"

Arriving in stores on November 14th, the collection with feature clothes as well as accessories for both mens and womenswear. "I aim to create something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one's own instincts: my take on fashion is all about personality." This is something i think the high street is really missing at the moment so i cannot wait to go and have a look and most definitely make some purchases towards the end of this year!

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